Own Website Ordering vs Deliveroo: The Smart Choice
Discover why restaurant own website ordering is more beneficial than relying on Deliveroo. Save on commissions and build customer loyalty with GrubPos.
Vikram Gajagouni
In the bustling world of quick-service restaurants (QSRs), every decision can impact your bottom line significantly. As someone who's navigated the ups and downs of the restaurant industry for over two decades, I understand the critical choice between integrating restaurant own website ordering and relying on platforms like Deliveroo. Let's dive into why owning your online ordering system may actually be the smarter move for your business.
The Cost Factor
One of the most glaring differences between using your own website for online orders and partnering with a third-party platform like Deliveroo is the cost. Deliveroo's commission fees can often climb as high as 30% per order, which can severely cut into your profits. Imagine a world where you invest time and resources into preparing top-notch meals, only to see a substantial portion of your earnings whisked away by commission fees.
GrubPos Solution: With our commission-free online ordering system, you can retain more of your hard-earned money. We understand the need to minimize unnecessary expenses, which is why our platform is designed to empower independent restaurant owners to take control of their sales with zero commission costs.
Building Customer Loyalty
Deliveroo and similar platforms often overshadow your brand with their own. Customers are loyal to the platform, not necessarily to your restaurant. With your own website ordering, you foster direct connections with your patrons, strengthening brand loyalty.
I’ve seen first-hand how powerful this direct relationship can be. When customers order directly from your website, they experience your brand’s unique personality and service. Plus, you have the opportunity to tailor marketing efforts directly to them, offering personalized promotions or loyalty programs.
Seamless Integration with EPOS Systems
Another advantage of having your own online ordering system is seamless integration with your EPOS. This integration ensures that orders flow smoothly from the customer to the kitchen without any hiccups, reducing errors and enhancing efficiency.
GrubPos Insight: We offer robust EPOS systems for restaurants in the UK & UAE that integrate effortlessly with our online ordering solution, ensuring a streamlined process from order placement to fulfillment.
Operational Control and Flexibility
Partnering with Deliveroo often means adhering to their terms and restrictions, limiting your flexibility. By managing your own online ordering, you’re in the driver’s seat, able to make swift changes to your menu, pricing, and promotional offerings without an intermediary.
In my experience, having the freedom to adapt quickly to trends or customer preferences can significantly impact your restaurant’s success. Whether it’s adding a new dish on-the-fly or adjusting prices, the autonomy you gain is invaluable.
The Technological Edge
With GrubPos, you’re not just getting a system; you’re investing in technology that evolves with your business. Our solutions include self-ordering kiosks and kitchen display systems, enhancing both customer experience and operational efficiency.
Conclusion: The GrubPos Advantage
Choosing to implement your own website ordering system over Deliveroo is not just about retaining more profit; it's about gaining control, building brand loyalty, and optimizing operations. With GrubPos, you get a solution tailored to the unique challenges faced by independent restaurants in the UK and UAE. We invite you to book a free GrubPos demo at grubpos.com and see how our system can revolutionize your business.
Let’s take the next step towards a more profitable and sustainable future for your restaurant.
"Book a free GrubPos demo at grubpos.com"
